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2019花冠集团第十八届中华储酒文化节隆重召开

FABUSHIJIAN:admin    ZUOZHE:admin    DIANJILIANG: DIANJI:71

济宁庆典公司  济宁LED大屏租赁   济宁演出公司  济宁模特公司   济宁开业庆典  济宁年会 15264728669

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薪火传承十八载,打造行业“第一节”

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栉风沐雨六十载,奋斗成就新价值

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第一步,以产品品质塑造花冠品牌。自1988年起,中国白酒泰斗周恒刚先生、新中国第一代评酒大师卢少英先生和著名白酒专家沈怡方先生多次亲临花冠,主导研发“天香窖泥”和“牡丹春曲”,不断改进酒体设计技术,系统优化酿酒技术,奠定了花冠酒的品质基础。

第二步,以品类创新提升花冠品牌价值。自2002年起,花冠集团以中华储酒文化节为载体,大规模储存高品质原酒,不断优化原酒储存量与储存结构,实现产品品质持续提升,并成功研发了鲁雅香型白酒新品类,让花冠酒有了自己独特的风格特色。

第三步,通过“新名酒工程”战略实现花冠品牌高价值。花冠集团以高品质的新品类——鲁雅香为核心,通过“新名酒工程”战略引领品牌跨越,实现花冠品牌高价值。

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品质文化双提升,共筑发展高质量

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愿景

在新时代要建成一个让员工、股东、所有利益相关者有方向感、认同感、安全感、获得感、幸福感的新花冠。

使命

复兴齐鲁酿酒文明

核心价值观

实在、认真、创新、担当

广西快3 ZHENZHENGSHIGUANGXIKUAI3“NEIHUAYUXIN、GUHUAYUZHI、WAIHUAYUXING”,RANGHUAGUANDEGONGJIANGJINGSHEN、FENDOUJINGSHENNEIHUAWEIQUANTIYUANGONGDEJINGSHENPINZHI,JIAKUAILEGUANLIMOSHIZHUANXING。HUAGUANJITUANJIEZHUGAOZHILIANGFAZHAN,SHIXIANXINMINGJIUGONGCHENG。WOMENYOULIYOUXIANGXIN,XINSHIDAIXIADEXINHUAGUANDAIZHEXINSHIMINGJIANGGENGSHANGYICENGLOU。

匠心创领新名酒,同心筑梦新花冠

SHANGSHIJI90NIANDAIMO,LUJIUJINGLILEZHENGTISHOUCUO。SHIZHIJINRI,LUJIUQIYEZAINIANGJIUGUIMO、JISHUYANFA、NIANGZAOGONGYI、PINLEIFENGGEDENGFANGMIANKULIANNEIGONG,KAIQILEXINYILUNDEZHENXINGZHILU。ERSHIZAIDILIFENJIN,LUJIUZONGHESHILI、GONGYICHUANGXIN、PINLEICHUANGXINDENGFANGMIANDOUZOUZAILEQUANGUOBAIJIUXINGYEDEQIANLIE。

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首先,塑造新名酒的基础——高品质的新品类。广西快3在这方面,花冠集团通过“三雅两长”鲁雅香酿造工艺体系,酿造出正统鲁酒稀品——鲁雅香新品类,不仅奠定了花冠的品质基础,还成为花冠和鲁酒的风格代表。

其次,塑造新名酒的核心——新的品质与价值表达方式。新名酒要具备与消费者品质认知同频共振的价值表达方式,即:年份品质表达、酒庄品质表达、特色产区品质表达。

一是年份品质表达。业界一致公认,酒是陈的香,老酒是酿造好酒的基础。这要求酒企认真酿酒、实在储酒,让储酒成为好酒的基本表达方式。这方面,花冠集团有坚守了18年的中华储酒文化节,巨野更是被授予“中华储酒文化之乡”称号。通过储酒节,花冠集团不仅储备了大量优质原酒资源,更创领了储酒时代新潮,为鲁雅香及其他中高端产品开发积累了宝贵的原酒资源。

二是特色产区品质表达。特色产区品质表达,最能代表一个区域特点和地域特色。世界名酒均产自产区,像葡萄酒有波尔多产区、纳帕产区等。中国白酒有贵州的酱香产区、四川浓香金三角产区等。菏泽是著名的“中国牡丹之都”,而酿造鲁雅香所需的“牡丹春曲”和“天香窖泥”都融入了牡丹元素,花冠集团正在申报鲁雅香“巨野特色产区”。

三是酒庄品质表达。广西快3白酒酒庄是中国白酒与国际接轨的最好路径,也是实现白酒品质与价值体现的最佳表达方式。花冠集团投入巨资建设了国花酒庄,目的是用世界语言解读中国白酒,打造品牌和品质新高地。酒庄本着可体验、可追溯、大师领衔、第三方监管、第三方定价的原则,可满足消费者对私享化、高品质服务和个性化定制的需求,真正与消费者实现价值共创。

广西快3 ZAIYISHANGZIYUANDEJIANSHIZHULEIZHIXIA,HUAGUANJITUANYIGUOJISHIYE(GUOWAISHOUGOUHONGJIUJIUZHUANG),JICHENGQUANGUOHUAZIYUAN,SUZAO5DADUYOUDEIPZIYUAN,JINXINGQUANSHENGHUAJINGZHENG。

中华储酒文化节,18年坚守,成就齐鲁大地一瓶好酒。

世界牡丹大会,让牡丹和花冠成为菏泽的两张名片。

黄淮产区名酒发展联盟,奠定了菏泽作为鲁雅香特色产区表达的基础。

中国白酒大师高峰论坛,让花冠站在了中国白酒技术巅峰之上。

高端鲁酒战略发展联盟,体现了花冠人引领鲁酒振兴与高质量发展的责任与担当。

MAIRUXINSHIDAI,HUAGUANJITUANZAIGAOZHILIANGFAZHANDAOLUSHANGDEBUDUANZHUIQIUHEJILEI,WEIHUAGUANXINMINGJIUGONGCHENGDAXIALEJIANSHIJICHU。WEILAIYILAI,HUAGUANJITUANJIANGYIZHIYILIZAIXINGYEZHANLVEGAODU,ZAICHUANGLINGXINMINGJIUFAZHANDAOLUSHANGPIJINGZHANJI,ZHUDONGDANFUQIZHENXINGLUJIUZHONGREN。

第十八届中华储酒文化节——星光璀璨 精彩纷呈

广西快3 ZHONGHUACHUJIUWENHUAJIEYIZHISHIQUANGUOMEITIGAODUGUANZHUDEWENHUASHENGYAN,SUOYIHUAGUANJITUANGEXIAOSHOUGONGSIYEJIEZHURUCITIANCILIANGJIGESHIQIFA,FENFENZAIZHONGHUACHUJIUWENHUAJIEQIJIANJUBANGELEIHUODONG。10YUE5RI,HUAGUANLUYAXIANGYI10001PINGLUYAXIANGPINGCHUNIANFENJIUPAILIECHUZUIZHANGDEZHONGGUOJIULIEDUI,CHENGGONGDAPOSHIJIEJINISIJILU,WEIDISHIBAJIEZHONGHUACHUJIUWENHUAJIEDEKAIMUDAXIANGLEDIYIQIANG。SUIHOUJUBANWEIXINZHONGGUOQINGSHENGSHENGQIYISHI;JINGUIJIANGJIUZHANLVEFABUHUIJIPINGCHUSIZANGJIANGJIUSHOUFAYISHI;PINGCHUNIANFENJIUGUANZHUANGQIDONGGONGZHENGYISHI;GUOHUAZHUANGPINPAIQUANQIUFABUHUI;GUOHUAJIUZHUANGAOZHOUHONGJIUGUANKAIGUANYISHI;GUANQUNFANG·ROUJIUDASHI——ROUDONGQILUDASHIZHIDAOJIZHONGGUODASHIJINGSHENGAOFENGLUNTAN;SHOUJIEJIEZUOFENSIHUI;XINMINGJIUZHIYUEDENGHUODONG。XIEZHONGBANGHUODONGDEJUXING,BUJINZHANSHICHUHUAGUANGEXIAOSHOUGONGSIDESHILI,YETIXIANCHUHUAGUANCHANPINQUANGUOHUADAOLUDEYINLING,YOURUSHENSHUIZHADAN,BIJIANGZAIYEJIEYINQIBUXIAODEZHENDONG。

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61年风雨同舟,共筑行业新高地;

61年携手并肩,为梦想孜孜追求;

61年奋斗拼搏,为征程重新起航;

61年全新开始,打造醉美花冠梦!

齐鲁晚报·齐鲁壹点 李阁

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